Breast cancer Essay Example | Topics and Well Written Essays - 750 words - 1

Breast cancer - Essay Example All these issues of giving importance to early screening, bringing into public the success stories of breast cancer survivors, raising money to help deprived sufferers, etc, etc are being carried out as part of Pink Ribbon breast cancer awareness campaign. This campaign is the subject of the article, Pink Ribbon Fatigue written by Barron H. Lerner, a physician and medical historian, in New York Times. However, the article looks at the negative side of this awareness campaign, by discussing how the Pink Ribbon campaign is not doing enough to solve this public health issue, as there are no major constructive actions or follow-ups. As stated by the author of the article, although the Pink Ribbon campaign has been a â€Å"spectacular success†, particularly in its attempt to bring recognition and importantly funding to the breast cancer cause, sizable sections view there is not much practical steps. â€Å"Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television and other entertainment venues†¦The pervasiveness of the pink ribbon campaign leads many people to believe that the fight against breast cancer is progressing, when in truth it’s barely begun.† (Lerner). This has led to growing impatience among some critics, who are deriding the â€Å"pink ribbon culture† as just another publicity exercise or marketing gimmick carried out with the aid of pharmaceutical companies, who have vested interests in them. The main grouse of these critics and which is turning breast cancer into a major public health issue, is that, awareness is not translating into actio n to cut down on the number of victims, and also not enough actions are being taken to alleviate the problems of the current sufferers, with wrong or main focus only on the survivors. The National Breast Cancer Coalition, a highly visible activist group based in Washington, D.C. has also taken a swipe at pink culture â€Å"and go beyond awareness into action to end breast cancer.†

Contract Law. Questions Essay Example | Topics and Well Written Essays - 750 words

Contract Law. Questions - Essay Example The Advertiser Schmepsi refused to give the reward saying that it was only an advertising gimmick and 'a bit of a joke' Michael wants to know if he has contractual rights against the Schmepsi for the $30 million worth of motor cycles. According to Contract Law, an offer once accepted, it makes a binding contract between offeror and acceptor. In the above case actually the offeror is Michael and not Shemepsi for the following reasons. Generally advertisements are treated as not offers but an invitation to treat i.e. invitation to make an offer. What Schemepsi has done is only an invitation to treat by making an invitation to collect a certain number of coupons in exchange of a prize. Bold, unimaginable, and impractical orders are made in the form of advertisements deliberately to attract attention and not to really be bound by them. Who ever notices such advertisements should not be carried away by them and not make serious commitments based on them as they could always be avoided by the advertisers on the plea that they were only invitation to treat (invitation to bargain in" U.S") (invitation to offer in "India") "An inv "An invitation to treat invites another to make an offer which can be accepted or rejected. In Fisher v. Bell [1961] 1 QB 394 the court held the display of an article for sale is not an offer for sale. Similarly, Pharmaceutical Society of Gt Britain v. Boots Cash Chemists [1953] 1 QB 401 held that displaying goods for sale on a supermarket shelf was not an offer. In Partridge v.Crittenden [1968] 2 All ER 421, Partridge was convicted for offering for sale wild birds by an advertisement in a 'classified advertisements' column but the conviction was quashed since the advertisement was only an invitation to treat. In the same way in Harris v. Nickerson (1873) LR 8 QB286, a broker failed to recover damages for breach of contract after attending an advertised sale when the lots he was interested in were withdrawn. Advertisements by companies may constitute an offer. In Carlill v.Carbolic Smokeball Co. (1893), the defendants in a series of advertisements offered to pay 100 to any person who contracted influenza after using their patent 'smoke ball' three times a day for two weeks and stated that they had deposited 1000 in a bank to meet any claims. The plaintiff sued for 100 and the court held that the deposit of the 1000 indicated an intention to pay claims and that the advertisement was an offer. Brochures, pricelists and so on are invitations to treat, as are quotations" ( Judge, Stephen. Business Law (2nd ed.).New York, NY USA: Palgrave Publishers, 1999.p 113.http://site.ebrary.com/lib/britishcouncilonline/Docid=2003005&ppg=113) To understand more about the concept of Invitation to