Determination of Brand Personality Dimensions Essay

Abstract This research was conducted to (i) identify brand personality dimensions of a laptop computer amongst computer science students; (ii) examine significant differences in the brand personality dimensions of the laptop according to the students’ background of gender, brand owned, year of study and programs; and (iii) examine the relationship between perceived brand personality of the laptop and its quality rating. The measurement of brand personality was based on the Aaker’s Brand Personality Scale. A total of 268 questionnaires were gathered from computer science students in a Malaysian public university using Stratified Random Sampling method. Confirmatory factor analysis was employed to validate the measurement. The findings revealed that sincerity was ‘the human characteristic’ that users of the laptop associated themselves with the brand. Ruggedness was a brand personality that nonusers associated themselves with the laptop. Significant means differences were observed in the brand personality dimensions of the laptop according to the students’ gender, present year of study and academic program. For users of the laptop, sincerity and modern of the brand personality dimensions were positively correlated with the brand quality rating. For non-users, a positive correlation existed between ruggedness, diligent and modern of the brand personality with the brand quality rating. Several implications were drawn based on the results of the research to enhance branding strategies of the laptop and for future researches. Keywords: Brand Personality, Brand Personality Scale, Laptop Computer Copyright ? 2   A number of researchers have examined the success and failure of a brand. However, one area of branding strategy that has been largely overlooked by researchers is brand personality. When consumers view a brand as having human characteristics, the brand is said to have a personality. For instance, brands such as Harley Davidson (Ruggedness), Nike (Excitement), Hallmark (Sincerity), Wall Street Journal (Competence) and Tiffany (Sophistication) have all been found to have strong brand personalities. Yet, what kind of personality traits would a laptop computer brand have? The laptop computer industry in Malaysia is facing competitive challenges among 30 different laptop computer brands from around the world such as Acer, Lenovo, Dell, HP, Compaq, Twin Head and such more. With the fast going researches and developments, this competition becomes trickier for laptop computer manufacturers where all of them try to create different identity as the reason to become outstanding in the market. This is vital because all strong laptop brands (e. g. Dell, Acer, and HP) possess outstanding quality, services and at the same time granting the promises they gave to the consumers. Brand personality becomes compulsory to create better communication with their customers through their identity. Due to the aggressive competition between laptop computer’s company, brand personality helps them to build their own personality and image in order to become salient-kill in the eyes of the consumers. A well established brand personality will influence consumers’ brand preference and patronage and develops stronger emotional ties, trust, and loyalty with the brand. Thus, the purpose of this research is to determine the brand personality of a laptop computer among students of computer science in a public university in Malaysia. Specifically, in the first objective, we looked to see if this laptop computer brand have a brand personality and the second objective is to identify how this personality differs according to the demographic background of its users and users of other brands. Lastly, in the third objective we investigated the relationship between the laptop computer brand’s perceived personality and its perceived quality ratings.   What is brand personality? As defined by Aaker (1997), brand personality refers to the set of human characteristics associated with a brand. Aaker assumes that the brands are the same with the human personality or character, and the brand personality is created when a consumer attached his or her personality-like character to a specific brand. According to Hawkins, et al (2001), brand personality can be considered as â€Å"what type of person the brand would be if it were human and what it would do and like†. Copyright ? 2012 Society of Interdisciplinary Business Research (www. sibresearch. org) Rev. Integr. Bus. Econ. Res. Vol 1(1) 2. 2 116 Brand as a person/symbolic use As suggested by Aaker (1997), brand personality is created in the perspective of brand as a person. It has the same concept with Hawkins, Best, and Coney (2001) where they assume that the brand to be a human and every human has his own personality. Beyond such expectations, consumers often invest brands’ identities with human personality attributes, and this in turn leads to the symbolic use of the brand (Hawkins et al. , 2001). According to Aaker (1996), by assuming the brand as a person, it can create a self-expressive benefit that becomes a vehicle for the customer to express his or her own personality. For example, Apple notebook users might identify themselves as casual, young, anti-corporate and creative. Therefore, a brand have a personality when users value beyond its functional utility and consumers will use brands as symbolic devices to explain and express their own particular personality (de Chernatony and McWilliam, 1990). 2. 3 Aaker’s Brand Personality Scale In order to measure brand personality, Aaker (1997) had established a 42-item scale by eliminating redundancy from trait list optioned from three sources – personality scales from psychologists, personality scales used by marketers (academics and practitioners), and original qualitative researches.

Influences to Become an Ik Essay

In Lewis Thomas’s essay â€Å"The Iks†, the Iks are described as cruel and detestable human beings. Iks grew up in their own ideal society as nomadic hunters and gatherers, but were soon forced to change into farmers on a poor hillside soil. After that, the Iks created their own views of how society acts to defend their self in their unworkable environment. The Iks treat their children as labor workers because they are put to work once they are able to walk. They desert their elders to starve and the children steal their food. The Iks breed without love or care for each other, which makes the breeding seem like a way to just increase their population. The only joy they get from life is by laughing at other people’s misfortune. Another bad quality they have is that they defecate on other people’s doorsteps. The Anthropologists believe that the Iks are cruel and detestable characters. However, Thomas believes that the Iks became who they are by copying that behavior from other groups. I agree that everyone has Ik characteristics from the influence of others. For everyone to have inner Ik characteristics, it would have to be from the influence of others. As Thomas states, â€Å"Cities have all the Ik characteristics†(82). Cities are a big influence because everyone watches or reads news about how they treat each other and others. They portray Ik characteristics on themselves or others. Thomas states that cities have the same qualities as Iks because they also have greedy and heartless characteristics, and they could have been an influence on the Iks. Cities portray Ik characteristics on their own or on others. The people living in the cities desert their elders in a less harsh sounding way, by sending them to senior centers. Senior centers are similar to deserting elders because one pays another to take care of their elders, so they do not have to deal with them. Cities also laugh at other people’s misfortune. In addition, cities also defecate on other properties. They ways that they defecate on themselves are by littering. People litter all over the environment, where the cities had to take action and create laws that would punish those who litter. To show a cleaner environment to others, rules are made to stop people who do not care about the environment. In addition, Thomas says, â€Å"No wonder the Iks seem familiar. For total greed, rapacity, heartlessness, and irresponsibility there is nothing to match a nation†(82). A nation strives to protect themselves and for other nations to respect their area. However, war is a big factor on how the Iks are cruel to others. There is only fighting and distain between the nations that are in war with each other. For example, â€Å"†¦editorials in every American and European newspaper and magazine of note adding to this vocabulary of gigantism and apocalypse, each use of which is plainly designed to inflame the reader’s indignant passion as a member†¦Ã¢â‚¬ (105). This shows that the news is a big factor on how the citizen of the nation acts. If the news says how despicable one country is, then all the citizens would believe the same and act angrily towards them. All these characteristics are ways that influence how the Iks act towards each other in their own society. Thomas’s ideas are true because people grow and change from watching the actions of others. Especially, with how they were treated and forced to change their lifestyle. This rude and forceful way of changing them are also factors in the Ik character. People hold Ik like characteristics from different kinds of entertainment and how others typically react to it. The only enjoyment Iks get in life is from laughing at other peoples’ misfortune. This is portrayed in current society through the media, such as movies or television shows. Recently I watched the movie Jackass 3D because my friend went to go see it. This movie directly relates to how Iks get enjoyment from other peoples troubles. The whole movie was about a group of guys doing stupid and harmful activities to make the audience laugh. The movie did bring some laughter out of the audience, but there were also scenes that were shocking or displeasing to watch. However, the whole point of the movie was the make the audiences laugh by watching their misfortune. There are also video clips on YouTube with similar concepts. Even though people in the videos get seriously injured or die, there are still people that find enjoyment from watching it. These are all characteristics that can influence others to hold the same characteristics as the Iks. As Thomas believes, the Iks would have to have some sort of influence to become the way they are. Overall, I agree with Thomas that the Iks were influenced by some outer group to become the way they are. People grow up with different characters depending on how their society lives and acts towards others. Cities and nations are a big influence to how people act towards one another. They also influence each other on what is funny to laugh at. Without the influence of others, movies like Jackass 3D would not even be a movie if they did not know that people enjoy laughing at their stupid activities. In addition, the Iks were treated badly by the people that forced them to change their lifestyle. These traits are the sorts of ideas that give people Ik characteristics.

Business Communications- Interoffice Memos and the Related Ethics Essay

Business Communications- Interoffice Memos and the Related Ethics - Essay Example Having previously worked with Susan, she is a punctual, committed, hardworking lady to work with and expect the best from her as a member of the committee. It will be a pleasure to have Mark and Kathy included in the committee for their first time and I hope them to be committed and participate to their level best. The party will include all the members of the board, team members, employees and all the other members of staff who have had an association of over three years of the company.Members will interact with the officials of the company and may open valuable information and new opportunities as well. Am looking forward to see you during the meeting, Thank you. One of the primary issues designated in the email is budgeting of the party requirements. For a party event, this is the most significant step as the organizer and for the committee in general as it determines the success level of the event. Reminding the other members of the committee to be punctual and to perform to their level best is significant information included in the email above as it determines whether the objectives of the party will be met. Considering that the party will be a big event for all the members (300 members), there is need to budget and decide on a more suitable place. It is advisable for all the members of the committee to brainstorm on a suitable place in advance and thus make a comparison during the meeting. The venue may include a beach hotel, a restaurant or a park provided it can host at least 300 members and above and within the budget limits. From my own idea, I thought of including some chips, veggies, cookies, sandwiches, popcorns, crackers, bites of fruits, crackers, cheese, and cupcakes. You may also add some other types of food so that we will have a wide range to choose the best and the most enjoyable for the party (Taylor & Gartside, 2004). We will not consider choosing the diet that our members and guests have allergies

Public Private Partnerships Coursework Example | Topics and Well Written Essays - 2250 words

Public Private Partnerships - Coursework Example The government sometimes contribute to a PPP in a form other than cash or capital, it can transfer some of the already existing assets to the PPP. In certain types of PPP where the projects involve the creation of public goods for example in the infrastructure or say educational sector, the government sometimes provide a capital subsidy to the PPP in the shape of a one-time grant or something similar to make the PPP more attractive to private investors. The government support in some cases may be in the form of revenue subsidies provision which includes tax breaks or the removal of guaranteed annual revenues for a particular time period (Zheng, 2008). In the previous 2 decades, over 1400 PPP deals have been signed in the European Union which represent approximately â‚ ¬260 billion estimated capital value (Kappeler & Nemoz, 2010). However, the number of PPP deals has fallen by 40% since the beginning of the financial crisis in 2008 (Barlow, Roehrich, & Wright, 2010). The reduction in the number of public-private partnerships placed significant economic and financial strains on the respective governments which have come to heavily rely on PPPs as a significant mean for the delivery of long-term assets such as infrastructure and associated services [10]. Moreover, these reductions in PPPs have come at a time when investment in public-sector infrastructure is seen as an essential way of sustaining economic activity during the time of crisis [11]. In today’s world, the public-private partnerships provide a distinctive perspective on the mutual and network aspects of public management. The advancement of PPPs, both as an impression as well as a practice, is an outcome of public management, globalization pressures and the beginning of a state that is more strategic than bureaucratic.

Impact of Language Barriers on Refugees Education Research Paper

Impact of Language Barriers on Refugees Education - Research Paper Example The paper stresses the issue of language barriers among refugee students is inadequately addressed by current academic programs in the United States. When refugee students enroll in schools, they are separately taken through intensive language acquisition programs before being merged with the mainstream student population. At the end of the intensive programs, which last for approximately six months, instructors presume that the refugee students are sufficiently proficient in the instruction language. However, these students do not acquire substantial skills within the 6-months programs that will enable them to compete objectively with other proficient students. In this case, I agree with the purpose of intensive programs in facilitating language literacy among refugee students. In conclusion, it remains evident that language barriers, specifically the issues of second language instruction and limited confidence in social language, are undermining the education of refugee students in US schools. Language barriers, which could be pre-immigration or post-immigration in nature, compromise on the eventual outcomes of refugee students’ academic journeys. Despite the presence of adaptive instructional programs to enhance the proficiency of language among refugees in US schools, more still needs to be done to neutralize obstacles presented by pre-immigration and post-immigration language barriers. Undeniably, research of such topics is important in improving the education lives of refugees living in non-native cultures across the world.

Is Bill Gates Correct in the view that foreign aid truly matters Essay

Is Bill Gates Correct in the view that foreign aid truly matters - Essay Example agencies value the life of a single American at more than a few million dollars).2 Gates blames the media for negative publicity on matters concerning foreign aid, he refers to one British newspaper that gave its readers the impression that foreign aid is just but a waste of resources. In one of their articles, it was written that more than half of British voters advocated for slashes in overseas aid money. He viewed this as a distortion of the actual truth of what goes on in countries that receive aid. As much as Gates knows that no program comes without its flaws, he has opted to look at the positive aspect of aid. He goes on to add that foreign aid is just but a tool in the fight against disease and poverty. Developed countries need to make certain changes in their policies like opening up their markets and cutting agronomic subsidisations. The developing countries also have a role to play in this, they need to allocate more money to health matters and progress for their own folks . In Gate’s view, it effectively saves and improves lives.4 ‘By 2035, there will be almost no poor countries left in the world.’ Bill Gates. Through his foundation, the Gates Foundation, they invent vaccines that help to improve the health of children and in turn lighten the burden on the countries’ healthcare and social system. Having healthier children apart from the life factor is beneficial in that it allows children to grow physically and mentally and they become productive adults in future. Gates and his wife Melinda, have opted to focus on agriculture and healthcare because these are the two fields that they have more of a hands on familiarity. These are also the two fields that lay a foundation for long-term economic evolution. The belief that foreign aid is a large portion of rich countries’ annual budget is a misguided notion. A substantial number of

BP Essay Example | Topics and Well Written Essays - 750 words

BP - Essay Example Among the various factors that affect blood pressure measurement is the lying or seated position. Clinicians suggest that the seated position is best for the measurement. While in the seated position another factor that also has an influence is the leg position. A flat feet position is generally recommended during blood pressure measurement. However, the present study aims to evaluate the effect of two leg positions on blood pressure in stage 1 or 2 hypertensive patients of Turkish origin and between 18 and 65 years of age. The measurement of the changes in blood pressure taken within a 3 minute interval between the two positions viz., feet flat and cross legged position is the major procedure of the study. The changes in both the systolic and diastolic pressures are to be considered. A comparison of the mean values of the two measurements calculated by a t-test is proposed to determine the effect of both the positions on the blood pressure of the patients. Previous studies carried out by other researchers have shown that crossed legged position had a prominent effect on blood pressure in hypertensive patients as it increased both the systolic and diastolic pressures. The physiological reason for the increase can be attributed to â€Å"a translocation of blood volume from the dependent vascular beds to the thoracic compartment†. While some other studies have not found any significant changes in blood pressure due to cross legged position and though the clinical guidelines do not emphasize the patients to keep a flat feet during measurement, the majority of studies that have recorded significant changes in blood pressure when the leg is cross legged cannot be ignored. Hence it is wise to follow the flat feet position during blood pressure measurement to avoid any errors or unwarranted changes in the measurement. The

North American Free Trade Agreement Essay Example | Topics and Well Written Essays - 500 words

North American Free Trade Agreement - Essay Example Because of this, the products available in the market, particularly imported goods, would be offered at a comparatively lower price. In this regard, the consumers benefit since they can buy more goods at a cheaper price. Second, the NAFTA provisions include the elimination of import quotas, especially on products such as motor vehicles, automotive parts, computers and textiles ("Wikipedia," n.d.). This results in the selling of more products in the market, thus, intensifying the competition among suppliers. As expected, competition brings about more efficient market conditions. Producers compete not only in terms of pricing but also in the quality of goods. Similarly, consumers gain from this as they could have a wider range of high-quality products to choose from. Lastly, the NAFTA enabled manufacturers in all three countries to maximize their full potential by operating in a bigger and more efficient North American economy. This translates to higher profits for competitive companies and allows for reinvestment of earnings. The net effect of this is that more jobs would be generated for the labor force. This, in a way, refutes argument asserted by many American labor unions that the NAFTA takes way jobs from American workers as manufacturers opt for the utilization of cheaper labor available in Mexico.

Cinematography in Alfred Hitchcock's Vertigo Essay

Cinematography in Alfred Hitchcock's Vertigo - Essay Example a kind of a disabling sensation which describes people’s feeling that they (and the world around them) are in the state of constant movement, so is the cinematography of the film (â€Å"Vertigo†, A Dictionary of Nursing). Carefully sequenced and innovative shots, elaborate camera movement, effective use of light and color, as well as other cinematographic tools all contribute to the fact Vertigo’s cinematography ideally fits in the overall vision of the film and effectively serves to create the intended feeling in the audience, namely that of horror. At the same time, the cinematography in Vertigo helps to create hidden meanings and set the story’s tone and mood. My goal in this paper is to discuss how cinematography is used in Vertigo and how exactly it effect contributes to the story unfolding. In particular, I will focus on the film’s techniques of lightning, color, matte shooting, and camera movement used in order to manipulate the audience†™s opinion and produce the scaring effect. First though, I will explore the meaning of cinematography and provide a necessary theoretical background to the research. Cinematography as an Art of Creating Films While cinematography is usually understood in terms of its technical, photographic value for the ‘big picture’ of the film, it is certainly an art. Specifically, the following definition by the American Society of Cinematographers seems appropriate: â€Å"Cinematography is the art and craft of the authorship of visual images for the cinema extending from conception and pre-production through post-production to the ultimate presentation of these images.† (â€Å"Cinematography†, Internet Encyclopedia of Cinematographers) ... aphy†, Internet Encyclopedia of Cinematographers) Explaining the vision of cinematography, the author of this definition further states that cinematography is about the effective use of photography in a film subject to a variety of organizational, interpretive, physical, image manipulating, and managerial techniques (â€Å"Cinematography†, Internet Encyclopedia of Cinematographers). Hence, cinematography is a process both creative and interpretative which results in an authorship of a unique work contrary to mere recording of a given event. Similar understanding of cinematography is expressed by Brown in his recent book Cinematography: Theory and Practice: Image Making for Cinematographers and Directors. Brown links the concept to the literal meaning of the term â€Å"cinematography† based on the Greek root translated as â€Å"writing with motion† (Brown 2). For Brown, cinematography is about creating an original visual world through the use of a cinematic technique. In particular, he explains that at the heart of cinematography is shooting. Yet, cinematography is more than this. It should be seen as â€Å"a process of taking ideas, words, actions, emotional subtext, tone, and all other forms of nonverbal communication and rendering them in visual terms.† (Brown 2). Technically, cinematography is based on photography of moving images while the motion picture is being made. Konigsberg in The Complete Film Dictionary says it is about the use of camera angles, movement, and distance, lightning, color, etc (â€Å"Cinematography†, Internet Encyclopedia of Cinematographers). Brown, in his turn, identifies the following tools of cinematography: the frame, the lens, light and color, the texture, movement, establishing, and point of view (Brown 4-10). Respectively, a variety of

Capital asset pricing model Essay Example | Topics and Well Written Essays - 250 words

Capital asset pricing model - Essay Example Capital Asset Pricing Model is a tool extensively used to value assets in the financial sector. It has been extensively used in calculating the required return of investment products. The capital asset pricing model was introduced in the 1960s by William Sharpe; Required Return: Risk free rate + ? (Average Market Return –Risk free rate) Where ? is the beta value of the financial asset The basic assumptions of this model pose as disadvantageous for this model to be considered as a perfect representative of required return calculation. One of its basic assumptions is that investors are holding diversified portfolios that are emulating the average market return; implying that the unsystematic risk is eliminated from the risk versus return calculation of the investor. On the whole, investors do try and make diversified portfolios in such a way that it portfolio return complements or exceeds the market return. Therefore, this assumption is not a big concern and is fairly reasonable (Eugene, 2010). Another assumption is that it can only account for single period transition horizon and usually a single year is used for comparison between two securities. This is another reasonable assumption as investors usually quote returns on an annual basis even if they hold a security for a longer period (Eugene, 2010). The assumption that the average investor can borrow at risk free rate is misleading.

Lab Report Essay Example for Free

Lab Report Essay As part of my module Nip1002 I was required to perform a set of observational skills which included; pulse, blood pressure, respirations, hand washing and urinalysis and then compare them to previous results. In this lab report I am going to discuss blood pressure in detail. Procedure * Explain the procedure to the patient and gain consent * Wash hands thoroughly following the hand wash technique to prevent the transfer of bacteria * Clean equipment e.g. blood pressure cuff and stethoscope using antibacterial wipes * Ensure the patient is comfortable and has been resting for 10 minutes * Remove tight clothing and support the arm at heart level, overestimation or underestimation can occur if it is not at the appropriate level * Ensure you have the correct cuff size for the patient or this could give an inaccurate reading * Locate the brachial artery and apply the cuff * Estimate the systolic pressure by using the radial pulse and inflate the cuff until the pulse cannot be felt. This is important to provide an estimation and avoids error in reading. * To take the patient’s blood pressure use a stethoscope and place on the brachial artery pulse and inflate 20-30 mmHg higher than the estimated systolic pulse * Immediately release the pressure using the thumb valve at approximately 2mmHg per second. If it is deflated too rapidly you may not hear the sounds accurately * The systolic pressure is the level when clear tapping sounds first appear and the diastolic pressure is the level when the sounds disappear * Record the measurements on an observation chart and compare the previous results as this will allow changes in the patient’s condition to be monitored appropriately (see appendix 3) * Remove the cuff and explain the reading to the patient * Clean all equipment and wash hands again to prevent cross infection (Glasper, Richardson; McEwing, 2009, p.168 169) Discussion The heart is located in the centre of the chest and is protected by the rib cage. The heart receives oxygenated blood from the lungs through the pulmonary veins. It then goes to the left atrium, to the left ventricle, to the ascending aorta and is pumped around the body. The superior and inferior vena cava delivers de-oxygenated blood to the right atrium from the body. (See appendix 1) It then goes to the right ventricle, pumps through to the pulmonary trunk to the right and left arteries and then to the lungs. (Tortora and Derrickson, 2011, Chapter20) Blood pressure is the force exerted by the blood on the walls of blood vessels and this should be at a certain level to ensure that the body is functioning correctly. Blood pressure varies from person to person but the normal reading for a healthy adult is around 120/80. (BPA 2008) The top number is called systolic blood pressure and is the highest pressure attained in arteries during systole. The bottom number is called diastolic blood pressure and is the lowest arterial pressure attained during diastole. (Tortora and Derrickson, 2011, p.814) The blood pressure reading that I got on my patient was 120/90 this was slightly higher from the previous readings which were 90/50 and 90/60. Although this reading is slightly high I would not consider it to be a case of hypertension. Hypertension is when your blood pressure readings consistently show readings of 140/90 mmHg. (NHS, 2010) A persons chances of having hypertension are raised due to a number of factors; age, weight, family history and diet. Hypertension creates a higher risk of heart attacks and strokes. ((Glasper, Richardson; McEwing, 2009, p.170) Reflection I am going to use Gibbs (Glasper; Richardson, 2011, p.xix) reflective cycle (see appendix 2) to analyse my reflection. I did a set of observations which included; pulse, respirations, blood pressure, hand washing and urinalysis. When I was doing the observations I was very nervous and I was aware that I was being evaluated which made me feel stressed. Overall I think I did well in the exam because I remembered all the steps and got it done in the time limit. I felt I could have done better if I wasn’t as nervous, as I feel this affected my skills technique. Looking back on the exam I think I was lacking in communication skills as I did not talk to the patient enough. In conclusion it is important that all vital signs are monitored as this can be one of the first indications that a patient is deteriorating. Blood pressure is one of the most important physiological measurements used to diagnose a patient’s condition. References BPA (2008) what is normal blood pressure? [online]. BPA. Available from: http://www.bloodpressureuk.org/BloodPressureandyou/Thebasics/Whatisnormal [Accessed 27th July 2012] Glasper, A. Mcewing, G. and Richardson, J., (2009). ‘Introduction’ in Glasper, A, Mcewing G, and Richardson., Foundation studies for caring. Palgrave McMillan, pxix Glasper, A. Mcewing, G. and Richardson, J., (2009). ‘skills for physiological assessment’ in Glasper, A, Mcewing G, and Richardson., Foundation skills for caring. Palgrave McMillan, p168 p169 Glasper, A. Mcewing, G. and Richardson, J., (2009). ‘skills for physiological assessment’ in Glasper, A, Mcewing G, and Richardson., Foundation skills for caring. Palgrave McMillan, p170 NHS (2011) High blood pressure: hypertension. [online]. NHS. Available from: http://www.nhs.uk/conditions/Blood-pressure-(high)/Pages/Introduction.aspx [Accessed 5th of August 2012) Tortora, G, and Derrickson, B,. (2011). ‘The cardiova scular system: Blood vessels and hemodynamics’. In Tortora, G and Derrickson, B., Principles of Anatomy and Physiology: Maintenance and continuity of the human body’ (13th edit) Wiley. p814. Tortora, G, and Derrickson, B,. (2011). ‘The cardiovascular system: The Heart’. In Tortora, G and Derrickson, B., Principles of Anatomy and Physiology: Maintenance and continuity of the human body’ (13th edit) Wiley. Chapter 20. Appendix 1

Leukemia: An overview

Leukemia: An overview What Is Leukemia? Leukemia is the general term used to describe four different disease-types called: Acute Myelogenous (AML), Acute Lymphocytic (ALL), Chronic Myleogenous (CML), and Chronic Lymphocytic (CLL). AML, the most common type of leukemia, is an attacking cancer of the bone marrow and blood. ALL, the most common in young children and adults over 50, is a cancer of the lymphocytes. CML is a cancer of the blood-producing cells of the bone marrow. CLL is a cancer of the lymphocytes. What are the Symptoms of Leukemia? The symptoms for leukemia depend on the type of leukemia. For AML, the symptoms are: fatigue, weakness, easy bruising or bleeding, weight loss, fever, bone or abdominal pain, difficulty breathing, frequent infections, swollen glands, and swollen or bleeding gums. For ALL, the symptoms are: fatigue, weakness, easy bruising or bleeding, weight loss, fever, bone or abdominal pain, dyspnea (difficulty breathing), frequent infections, swollen glands, and enlarged liver or spleen. For CML, the symptoms are: fatigue, excessive sweating, weight loss, and abdominal swelling or discomfort because of enlarged spleen. For CLL, the symptoms are: swelling of the lymph nodes in the neck, under the arms, or in the groin, discomfort or fullness in the upper left part of the abdomen because of enlarged spleen, fatigue, fever or infection, abnormal bleeding, and weight loss. What is the Diagnosis? The diagnosis for leukemia again depends on the type of leukemia. For AML, the tests that may be used to diagnosis a patient with AML are: blood tests, bone marrow biopsy, lumbar puncture, imaging tests, and subtypes. The tests that may be used to diagnose a patient with ALL is a little bit different. They are: blood tests, bone marrow biopsy, flow cytometry and cytochemistry, cytogenetics, lumbar puncture, and imaging tests. The tests for CML are: blood tests, bone marrow biopsy, cytogenetics, and imaging tests. The tests for CLL are: blood tests, bone marrow biopsy, flow cytometry and cytochemistry, and imaging tests. Some of the factors that may be considered by your doctor when choosing a diagnosis test are: age and medical condition, the type of cancer, severity of symptoms, and previous test results. What are the Risk Factors? A risk factor is anything that increases a persons chance of developing cancer. Some can be controlled, while some others cant. Most do not directly cause cancer. The risk factors that may raise your chances to get any one of those types of leukemia are: your age, if you smoked or if you are smoking, genetic disorders, high doses of radiation, if you had a previous chemotherapy treatment, race, viruses, gender, family history, and ethnicity. What is the Treatment? The treatment for each type of leukemia may depend on the classification, how healthy the person is, the patients stage, risk status, the subtype, morphology, and cytogenetics. Some of the kinds of treatments are: chemotherapy, induction, complete remission (CR), consolidation therapy, maintenance therapy, re-induction therapy, and central nervous system prophylaxis (preventive treatment), consolidation or intensification, Acute Promyelocytic Leukemia Treatment (APL), Imatinib, Dasatinib, Nilotinib, stem cell transplantation/bone marrow transplantation, Interferon, SCT, Hydroxyurea, and Biologic therapy. What are the Side Effects of Cancer and Cancer Treatment? Cancer and cancer treatment can cause a variety of side effects. Some of the side effects are: constipation, fatigue, hair loss, infection, mouth sores, nausea and vomiting, Neutropenia, skin problems, and Thromboc- ytopenia. Not all patients have side effects. What about After Treatment? After treatment, talk to your doctor about developing a follow-up care plan. People that are in remission should have regular follow-up examinations for a few years to see if there is any sign of relapse or late effects. What are Some Questions to Ask the Doctor? Some questions that you should ask the doctor are: â€Å"What is my Diagnosis?, What does this all mean?, What subtype of (ALL, AML, CML, and CLL) do I have?, What are the possible side effects of this treatment?, What clinical trials are open to me?, Do I need to start treatment right away?, How likely is it that my (ALL, AML, CML, or CLL) will go into remission?, How will the treatment affect my normal activities, including my ability to work or attend school?, What support services are available to me?, Can you recommend a leukemia specialist?, and Where is the best place for me to be treated?.† What is the Classification for ALL Leukemia? The doctors classify ALL based on the type of lymphocytes that are affected.

Awareness and Attitude of Radiographers Towards Protection

Awareness and Attitude of Radiographers Towards Protection Nor Atiqah Binti Mohd Fouzi RESEARCH TITLE Awareness and attitude of radiographers towards radiation protection PROBLEM STATEMENT The term ‘radiation’ covers a wide spectrum of different forms of energy, most of which have been suspected to cause ill health to human-beings (Mubeen et al., 2008). The use of ionizing radiation in diagnostic radiography may lead to hazards such as somatic and genetic damages. In addition to the use of ionizing radiation for diagnosis could be have slight chances of damage to living tissues. The effects of low level exposure to ionizing radiation are of a concern to large number of people. For example radiology department has the potential to present the harmful effects of radiation (Mojiri and Moghimbeigi, 2011). Thus Personal protection devices is an important way to address the ‘as low as reasonably achievable’ (ALARA) requirement in radiography. However, its use relies on the attitudes of radiographer to consistently adhere to professional conduct requirements relating to the application of protection devices especially for lead apron, thyroid shield, gonad shield, radiation sign, lead glove and lead goggles (MacKay et al., 2012). Awareness and knowledge of application protection guidelines and instruments among radiology technicians is vital to ensure a safe workplace. Compliance with work and safe radiation protection practices can reduce these risks. The protective measures provided are implemented, to ensure that the risks associated with the use of diagnostic ionizing radiation can be reduced. Therefore, the effect of radiation to the patient or the person responsible for the use of radiation would increase the risk of harm to them. Thus this research intended to answer the question, does radiographer aware of radiation protection and its attitude toward radiation protection? OBJECTIVES General objective The objective of this research to assess the awareness and attitude of radiographers on radiation protection at medical imaging department. Specific objectives To evaluate awareness regarding radiation safety among radiographers. To evaluate personal practices regarding the use of protection devices among radiographers. RESEARCH HYPHOTHESIS Hypothesis 1 Null Hypothesis: The radiographers with low level of work experiences had less knowledge about adverse effects due of radiation. Alternative Hypothesis: The radiographers with high level of work experiences had more knowledge about adverse effects due of radiation. Hypothesis 2 Null Hypothesis: The radiographers with low level of education had less personal practice regarding the use of protection devices. Alternative Hypothesis: The radiographers with high level of education had further personal practice regarding the use of protection devices. LITERATURE REVIEW Radiological examinations are an essential tool for the evaluation of many disorders in daily practice. Ionizing radiation in medical imaging is one of the powerful diagnostic tools in medicine. Radiation which is applied in radiology departments has hazardous effects on biological systems. They produce some type of injury that is incurable. Although all medical interventions have potential benefits, but its potential risks should not be ignored. The cancers risks arise with radiation have been known. Ionizing radiation may effects on gastrointestinal system, central nervous system, gonads or even whole body. These effects may appear as somatic effects or in next generation as genetic effects (Mojiri and Moghimbeigi, 2011). Doses of whatever magnitude are assumed by International Commission on Radiological Protection (ICRP) to be able to induce what are referred to as †stochastic effects† such as cancers and hereditary disorders (Yucel et al., 2009). Dose-dependent effects are called as â€Å"deterministic effects† that may be responsible for teratogenicity in diagnostic radiology. These effects are also useful for cancer therapy. Radiation therapy uses high-energy radiation to shrink tumors and kill cancer cells. Radiation therapy is sometimes given with curative intent that is, with the hope that the treatment will cure a cancer, either by eliminating a tumor, preventing cancer recurrence, or both (Yucel et al., 2009). To minimize the probability of stochastic effects and prevent deterministic effects, the practice of radiology is guided by the radiation protection framework established by the ICRP. One of the important principles of this framework is that of optimization, meaning the use of as low as reasonably achievable (ALARA) dose without compromising the quality of the image. Optimization, therefore, involves strategies to manage the radiation dose to the patient (Seeram et al., 2013). In addition, a common pattern was the use of automatic exposure control (AEC) and the measurement of constant effective dose, and the use of a dose-area product (DAP) meter (Warlow et al., 2014). Many studies showed that knowledge about ionizing radiation was insufficient among radiographer and physicians who requested radiological procedures, even radiologists who should have had more information than non-radiologists (Yucel et al., 2009). Radiation protection is the science and art of protecting people and the environment from the harmful effects of ionizing radiation. It is also described as all activities directed towards minimizing radiation exposure of patients and personnel during x-ray exposure. Thus occupational radiation protection is necessity whenever radiation is used in the practice of medicine. Occupational radiation protection measures are necessary for all individuals who work in the diagnostic imaging departments. This includes not only technologists and nurses, but also individuals who may be in a radiation environment only occasionally. All of these individuals may be considered radiation workers, depending on their level of exposure and on national regulations. All workers require appropriate monitoring continuously by common personnel dosimeters like film badge and thermo luminescence dosimeter. They must also receive education and training appropriate to their jobs and protect by tools and equipment. The amount of absorbed dose is related to exposure factors such as kV/ potential difference and mA/ intensity of the beam and time. Personnel protective devices applied for the employee to work safely with the construction of a dose reduction of exposure to personnel. Moreover development and refinement of basic safety standards has a great important role to protect radiology staffs. The level of awareness concerning with radiation protection influences in staff behavior is important. If they have not enough information related to mentioned issue, their action will not be safe and resulted to adverse effects (Mojiri and Moghimbeigi, 2011). METHODOLOGY Study Design Study design will be the cross-sectional study in which the information gather from at least 40 respondents, randomly pick and will be analyzed. Time is provided to them to answer all of the questions in the questionnaire and they need to return back the questionnaire after they finished answering it. All of the data that get from the questionnaires is considered as confidential and all the data will key-in to evaluate the knowledge and attitude of radiographers towards radiation protection. Study Setting This study will be conducted at the hospital will be my practical. Sampling Design and Sample Size In this study, a sample selection of 40 radiographers who have answered the designated questionnaire will be randomly taken out from the target population. Inclusion criteria All radiographer who work in that hospital. Exclusion criteria Clinical students. Research Flow Data Collection Procedures The data collection of 40 respondents will be collected using questionnaires. Radiographers are given questionnaires. They will be asked to fill up the questionnaire. The questionnaire will be asses their awareness regarding radiation safety and their personal practices regarding the use of these protection devices. In producing the questionnaires, I adapted the questionnaires from the previous study which are Takakuwa et al., 2010, Baumann et al, 2011, Sin et al., 2012 Larson et al., 2007. The questionnaires were divided into two sections. The questionnaire has mainly two parts with various questions around radiation protection and safety related to staff and patients. The first part contained information about demographic data like age, sex, work experiences and etc. The second section was about awareness and attitude of employees around protection acts, protection device and dose limit. All the data and details then will be gathered using the standard version of SPSS version 18.0 for windows will be used in a statistical analysis. Data analyzed by Chi square and Fisher exact tests to detect relationship between categorical data. 7.6 Research Tools This study will use hand-out questionnaires in order to obtain data from respondents. Participants for this research are selected when they had finished doing a case related to medical imaging and research done during radiographer have free time. The set of questionnaires set for response are attached in Appendix 1. 7.7 Statistical Consideration The data will be analyzed using SPSS version 18.0. All the data from the data collection form will be gathered to and key in into this software. Descriptive statistics such as frequencies and percentages were used to show the relative proportion of radiographer selecting given answers for each question. Chi square and Fisher exact tests will be used to detect relationship between categorical data. ETHICAL CONSIDERATION Research questions pursued in this study are relevant to important health care issues. This study also justified based on the potential scientific value of its results. Statistical procedures to be carried out during this study will be appropriate, and will not be used to manipulate the data just to get significant results. This final result of this study will be published in a thorough and honesty during reporting. Data information that will collect from the respondent will be private and confidential. Approval for this study will be sought from the Faculty of Health Science, MARA University of Technology, which is associated with Imaging Diagnostic Department at the hospital that I would practically then. Furthermore, researchers will complete and sign the application of research ethics to be approved by the Faculty of Health Sciences, MARA University of Technology, to declare that the research has been tied to ethical principles. A copy of the proposal and agreement of the investigation will be included. Head of department and institution approval will submit personally to the respective institutional by the researcher for approval. BUDGET The calculation of estimated budget for this research includes the travelling cost, printing cost, and photocopy. Below is the table of the estimating cost. Table 1: Estimated Cost of the Project PROPOSED TIME FRAME FOR THE PROJECT A Gantt chart is a planning tool that shows graphically the order in which various tasks must be completed and the duration of each activity. Look at table 2 below on the planning of the study to be conducted. Table 2: Gants Chart of the Project

Use of Metaphors, Exaggeration, and Alliteration in Beowulf :: Epic of Beowulf Essay

Use of Metaphors, Exaggeration, and Alliteration in Beowulf The epic poem Beowulf, written in Old English by Christian monks around 750 AD, is a wonderful adventure story about a warrior who kills ferocious monsters. The use of description and imagery enlivens the story, making it possible for a reader to really see in his or her mind the characters and events. Metaphors, exaggeration, and alliteration are three devices that together allow the reader to experience this poem which is quite different than most other poetry. A metaphor is a figure of speech in which a word or phrase that ordinarily means one thing is applied to another thing to suggest a likeness between the two. Metaphors are used extensively throughout the poem to paint a more colorful picture in the listener's mind. These metaphors are used in phrases called "kennings". A kenning is a descriptive, poetical expression used instead of a simple name for a person or thing. Beowulf is hardly ever called by his actual name. Instead there are many kennings referring to him, such as: "Prince of the Weders", "The Son of Ecgtheow", "The Geatish hero", and "The Lord of the Seamen". These kennings describe Beowulf to us in a more interesting way than just stating the hard facts. Without these kennings Beowulf would be less interesting and we would learn less about him. Anybody would say that describing or referring to a person by his or her name over and over again is boring. So the use of kennings and metaphors is very important in this long epic poem. Exaggeration is another device to make Beowulf a more interesting, entertaining, and dramatic poem. For example, even though this story is a fantasy, it is hard to believe that the character of Beowulf would be able to kill a monster like Grendel with his bare hands. Exaggerating Beowulf's bravery makes the story more exciting. Another exaggeration used to convince us how great our hero is, is the passage, "Over all the world, or between the seas, / Or under the heaven, no hero was greater." (671-672). This dazzles the listener with Beowulf's bravery. His bravery is again exaggerated when he jumps in the swamp wearing heavy armor to fight and kill Grendel's mother. It's unlikely even a strong warrior could win a battle with a she-monster in an underwater cave with a broken sword. But it adds to the excitement. In the line "The head of Grendel, with heavy toil; / Four of the stoutest, with all their strength, / Could hardly carry on swaying spear / Grendel's head to the gold-decked hall. Use of Metaphors, Exaggeration, and Alliteration in Beowulf :: Epic of Beowulf Essay Use of Metaphors, Exaggeration, and Alliteration in Beowulf The epic poem Beowulf, written in Old English by Christian monks around 750 AD, is a wonderful adventure story about a warrior who kills ferocious monsters. The use of description and imagery enlivens the story, making it possible for a reader to really see in his or her mind the characters and events. Metaphors, exaggeration, and alliteration are three devices that together allow the reader to experience this poem which is quite different than most other poetry. A metaphor is a figure of speech in which a word or phrase that ordinarily means one thing is applied to another thing to suggest a likeness between the two. Metaphors are used extensively throughout the poem to paint a more colorful picture in the listener's mind. These metaphors are used in phrases called "kennings". A kenning is a descriptive, poetical expression used instead of a simple name for a person or thing. Beowulf is hardly ever called by his actual name. Instead there are many kennings referring to him, such as: "Prince of the Weders", "The Son of Ecgtheow", "The Geatish hero", and "The Lord of the Seamen". These kennings describe Beowulf to us in a more interesting way than just stating the hard facts. Without these kennings Beowulf would be less interesting and we would learn less about him. Anybody would say that describing or referring to a person by his or her name over and over again is boring. So the use of kennings and metaphors is very important in this long epic poem. Exaggeration is another device to make Beowulf a more interesting, entertaining, and dramatic poem. For example, even though this story is a fantasy, it is hard to believe that the character of Beowulf would be able to kill a monster like Grendel with his bare hands. Exaggerating Beowulf's bravery makes the story more exciting. Another exaggeration used to convince us how great our hero is, is the passage, "Over all the world, or between the seas, / Or under the heaven, no hero was greater." (671-672). This dazzles the listener with Beowulf's bravery. His bravery is again exaggerated when he jumps in the swamp wearing heavy armor to fight and kill Grendel's mother. It's unlikely even a strong warrior could win a battle with a she-monster in an underwater cave with a broken sword. But it adds to the excitement. In the line "The head of Grendel, with heavy toil; / Four of the stoutest, with all their strength, / Could hardly carry on swaying spear / Grendel's head to the gold-decked hall.

Advertising :: essays research papers

For this newspaper report I have selected two ads for trips to Greece in the Greek newspaper, the Orthodox Observer. The travel agencies here are "MARKOS TRAVEL SERVICE" and "PHAROS TRAVEL". Both ads offer trips to Greece with really good deals from all over the United States. "Markos Travel Service" offers non-stop flights on Jumbo 747 with Olympic Airways and says that it has unbelievable low rates from anywhere in the United States. The prices at "Markos Travel Service start from $289.00 the one way ticket which departs from New York (JFK) and arrives in Athens Greece, and the round trip ticket starts from $489.00. Now with "PHAROS TRAVEL" he has the one way ticket $299.00 and the round trip $498.00 plus tax (which usually the tax ranges between $40-60.00 .This travel agency ad tells us about the children's fare too and it also gives a 20% off discount to all corporate accounts with either domestic or international trips. It also deals with add on from all over the United States too and it actually gives us the prices to it. "MARKOS TRAVEL SERVICE" doesn't show these features in its ad not even for the children's price or the discount price. Another difference between the two is that "MARKOS TRAVEL SERVICE" has only one office in Connecticut but "PHAROS TRAVEL" has two locations, one in Manhattan and the other one in Astoria, which makes it much more easier to go too. Both of the travel agencies ads gives us a nation wide toll-free number so you can call them from wherever you are without you being charged. I consider the "PHAROS TRAVEL" ad much more effective than the "MARKOS SERVICE TRAVEL" because first of all "PHAROS TRAVEL" is much more known and has many more years than "MARKOS SERVICE TRAVEL" in business. Also because its ad has everything basically there about what you need to know, far more details and I can say more reasonable prices. "MARKOS TRAVEL SERVICE" may have on the add cheaper prices but when you call in Advertising :: essays research papers For this newspaper report I have selected two ads for trips to Greece in the Greek newspaper, the Orthodox Observer. The travel agencies here are "MARKOS TRAVEL SERVICE" and "PHAROS TRAVEL". Both ads offer trips to Greece with really good deals from all over the United States. "Markos Travel Service" offers non-stop flights on Jumbo 747 with Olympic Airways and says that it has unbelievable low rates from anywhere in the United States. The prices at "Markos Travel Service start from $289.00 the one way ticket which departs from New York (JFK) and arrives in Athens Greece, and the round trip ticket starts from $489.00. Now with "PHAROS TRAVEL" he has the one way ticket $299.00 and the round trip $498.00 plus tax (which usually the tax ranges between $40-60.00 .This travel agency ad tells us about the children's fare too and it also gives a 20% off discount to all corporate accounts with either domestic or international trips. It also deals with add on from all over the United States too and it actually gives us the prices to it. "MARKOS TRAVEL SERVICE" doesn't show these features in its ad not even for the children's price or the discount price. Another difference between the two is that "MARKOS TRAVEL SERVICE" has only one office in Connecticut but "PHAROS TRAVEL" has two locations, one in Manhattan and the other one in Astoria, which makes it much more easier to go too. Both of the travel agencies ads gives us a nation wide toll-free number so you can call them from wherever you are without you being charged. I consider the "PHAROS TRAVEL" ad much more effective than the "MARKOS SERVICE TRAVEL" because first of all "PHAROS TRAVEL" is much more known and has many more years than "MARKOS SERVICE TRAVEL" in business. Also because its ad has everything basically there about what you need to know, far more details and I can say more reasonable prices. "MARKOS TRAVEL SERVICE" may have on the add cheaper prices but when you call in

Political History and Corruption in Macbeth Essay -- Macbeth essays

Political History and Corruption in Macbeth      Ã‚  Ã‚  Ã‚   To understand many of William Shakespeare's plays, one must understand the history of the time period. A.L. Rowse gives a history of William Shakespeare's time, the late sixteenth to the early seventeenth century and how the government of the time was authoritarian but popular. The person of the Monarch (derived from the Greek "monorchia", the rule of one), the Crown, was something even the lowest character could understand. The monarchs have many different titles, including king, queens, sultan, emperors, empresses, tsars, and kaisers, depending on the type of governments and the location of the state he or she rules.    Oftentimes, the monarch was based on the need for a strong ruler who could gather the countries best men to form and command a military that was used to defend the country. The monarch was absolute and only responsible to God and was considered to be God's representative in all worldly and royal matters. A strong central government was needed to maintain order and provided a stable atmosphere in which trade could flourish. Productive leadership qualities were very noticeable in Henry the VIII, and even more so in his daughter, Elizabeth (Rowse 226-263). Furthermore, "There is no doubt that she regarded herself as appointed by God to rule over her subjects" (Rowse 264). Henry the VIII inherited a kingdom from Henry the VII which lacked natural recourses yet it was surrounded on three sides by water. Even though Henry's kingdom was protected by water, the Scots lived to the north and were allied with France. The Scots were England's ancient and bitter enemy.    Henry's chief concerns had been to control the independence of the nobility and to ... ... "History of the Monarchy." Kings and Queens of England. 21 Mar. 2002. Online. Available. <http://www.royal.gov.uk/output/Page10.asp.26> Mar. 2002 Swisher, Clarice, ed. Readings on Macbeth. San Diego: Greenhaven Press, 1999. Rowse, A.L. The England of Elizabeth: The Structure of Society. New York: Macmillan Company, 1950. Shakespeare, William. "The Tragedy of Macbeth." Prentice Hall Literature: Timeless Voices, Timeless Themes. The British Tradition. Upper Saddle River, NJ: Prentice Hall 1999. Streatfeild, Noel. The First Book of England. New York: Franklin Watts, 1958. Wadsworth, Frank W. "Shakespeare, William." World Book Online American Edition. Online Edition. Online. Netzero. 26 Mar 2002. "William Shakespeare." BBC Homepage. Online. Available <http://www.bbc.co.uk/history/culture/shakespeare.shtml>. 26 Mar. 2002.   

America Moves to the City Post-Civil War

In the decades post-Civil War, America moved to the city. The increase in population almost doubled especially with the rush of new immigrants. The drift towards the city didn’t only affect America, it affected the Western world. With new industrial jobs, immigrants and Americans had opportunities for jobs, having the United States flourish.I. The new look of cities; the urban frontier. A.1870 to 1900, the American population doubled, and the population in the cities tripled. B.Cities grew up and out, with such famed architects as Louis Sullivan working on and perfecting skyscrapers (first appearing in Chicago in 1885). 1. The city grew from a small compact one that people could walk through to get around to a huge metropolis that required commuting by electric trolleys. 2. Electricity, indoor plumbing, and telephones made city life more alluring. C.Department stores like Macy’s (in New York) and Marshall†¨Field’s (in Chicago) provided urban working-class jo bs and also†¨attracted urban middle-class shoppers. 1. Theodore Dreiser’s Sister Carrie told of woman’s escapades in the city, made cities dazzling and attractive. 2. The move to city produced lots of trash, because while farmers always reused everything or fed â€Å"trash† to animals, city dwellers, with their mail-order houses like Sears and Montgomery Ward, which made things cheap and easy to buy, could simply throw away the things that they didn’t like anymore.D.Criminals flourished, and impure water, uncollected garbage, unwashed bodies, and droppings made cities smelly and unsanitary. 1. Worst of all were the slums, which were crammed with people. 2. So-called â€Å"dumbbell tenements† (which gave a bit of fresh air down their airshaft) were the worst since they were dark, cramped, and had little sanitation or ventilation. E.To escape, the wealthy of the city-dwellers fled to suburbs.II. Immigration happens all over the nation. A.Until t he 1880s, most of the immigrants had come from the British Isles and western Europe (Germany and Scandinavia) and were quite literate and accustomed to some type of representative government. This†¨was called the â€Å"Old Immigration.† But by the 1880s and 1890s, this shifted to the Baltic and Slavic people of southeastern Europe, who were basically the opposite, â€Å"New Immigration.†1. Southeastern Europeans accounted for 19% of immigrants to the U.S. in 1880, early 1900s, were over 60%!III. Southern Europeans make their way to America. A.Many Europeans came to America because there was no room in Europe, nor was there much employment, since industrialization had eliminated many jobs. 1. America often praised to Europeans, people boasted of eating everyday/having freedom, much opportunity. 2. Profit-seeking Americans also perhaps exaggerated the benefits of America to Europeans, so that they could get cheap labor and more money. B.Many immigrants to America st ayed for a short period of time and then returned to Europe, and even those that remained (including persecuted Jews) tried very hard to retain their own culture and customs.1. However, the children of the immigrants sometimes rejected this Old World culture and plunged completely into American life.IV. Americans react to the new immigrants in their country. A.Federal government did little to help immigrants assimilate into American society, so immigrants were often controlled by powerful â€Å"bosses† (such as New York’s Boss Tweed) who provided jobs and shelter in return for political support at the polls.B.People like Walter Rauschenbusch and Washington Gladden began preaching the â€Å"Social Gospel,† insisting that churches tackle the burning social issues of the day. C.Among the people who were deeply dedicated to uplifting the urban masses was Jane Addams, who founded Hull House in 1889 to teach children and adults the skills and knowledge that they would need to survive and succeed in America.1. She eventually won the Nobel Peace Prize in 1931, but her pacifism was looked down upon by groups such as the Daughters of the American Revolution, who revoked her membership. 2. Other such settlement houses like Hull House included Lillian Wald’s Henry Street Settlement in New York, which opened its doors in 1893. 3. Settlement houses became centers for women’s activism and reform, as females such as Florence Kelley fought for protection of women workers and against child labor. 4. New cities gave women opportunities to earn money and support themselves better (mostly single women, since being both a working mother and wife was frowned upon).V. Narrowing the Welcome Mat A.The â€Å"nativism† and anti-foreignism of the 1840s and 1850s came back in the 1880s, as the Germans and western Europeans looked down upon the new Slavs and Baltics, fearing that a mixing of blood would ruin the fairer Anglo-Saxon races and create i nferior offspring.1. The â€Å"native† Americans blamed immigrants for the degradation of the urban government. These new bigots had forgotten how they had been scorned when they had arrived in America a few decades before.2. Trade unionists hated them for their willingness to work for super-low wages and for bringing in dangerous doctrines like socialism and communism into the U.S. B.Anti-foreign organizations like the American Protective Association (APA) arose to go against new immigrants, and labor leaders were quick to try to stop new immigration, immigrants were frequently used as strikebreakers.C.Finally, in 1882, Congress passed the first restrictive law against immigration, which banned paupers, criminals, and convicts from coming here. D.1885, another law was passed banning the importation of foreign workers under usually substandard contracts. E.Literacy tests for immigrants were proposed, but were resisted until they were finally passed in 1917, but the 1882 immig ration law also barred the Chinese from coming (the Chinese Exclusion Act).F.Anti-immigrant climate, the Statue of Liberty arrived from France—a gift from the French to America in 1886.VI. Churches Confront the Urban Challenge A.Since churches had mostly failed to take any stands and rally†¨against the urban poverty, plight, and suffering, many people began to†¨question the ambition of the churches, and began to worry that Satan†¨was winning the battle of good and evil.1. The emphasis on material gains worried many. B.A new generation of urban revivalists stepped in, including people like Dwight Lyman Moody, a man who proclaimed the gospel of kindness and forgiveness and adapted the old-time religion to the facts of city life.1.Moody Bible Institute was founded in Chicago in 1889 and continued working well after his 1899 death. C.Roman Catholic and Jewish faiths were also gaining many followers with the new immigration. 1. Cardinal Gibbons was popular with Roma n Catholics and Protestants, as he preached American unity. 2. 1890, Americans chose from 150 religions, including the Salvation Army, tried to help the poor. D.The Church of Christ, Scientist (Christian Science), founded by†¨Mary Baker Eddy, preached a perversion of Christianity that she claimed†¨healed sickness. 5.YMCA’s and YWCA’s also sprouted.VII. Darwin Disrupts the Churches A.1859, Charles Darwin published his On the Origin of Species, which set forth the new doctrine of evolution and attracted the ire and fury of fundamentalists. 1. â€Å"Modernists† took a step from the fundamentalists and refused to believe that the Bible was completely accurate and factual. They contended that the Bible was merely a collection of moral stories or guidelines, but not sacred scripture inspired by God.B.Colonel Robert G. Ingersoll was one who denounced creationism, as†¨he had been widely persuaded by the theory of evolution. Others blended†¨creationis m and evolution to invent their own interpretations.VIII. The Lust for Learning A.New trend began in the creation of more public schools and the provision of free textbooks funded by taxpayers. 1. By 1900, there were 6,000 high schools in America; kindergartens also multiplied. B.Catholic schools also grew in popularity and in number. C.To partially help adults who couldn’t go to school, the Chautauqua movement, a successor to the lyceums, was launched in 1874. It included public lectures to many people by famous writers and extensive at-home studies.D.Americans began to develop a faith in formal education as a solution to poverty.IX. Booker T. Washington and Education for Black People A.South, war-torn and poor, lagged far behind in education, especially for Blacks, so Booker T. Washington, an ex-slave came to help. He started by heading a black normal (teacher) and industrial school in Tuskegee, Alabama, and teaching the students useful skills and trades.1. Avoided Issue of social equality; he believed in Blacks helping themselves first before gaining more rights. B.One of Washington’s students was George Washington Carver, who later discovered hundreds of new uses for peanuts, sweet potatoes, and soybeans. C.However, W.E.B. Du Bois, the first Black to get a Ph.D. from Harvard University, demanded complete equality for Blacks and action now. He also founded the National Association for the Advancement of Colored People (NAACP) in 1910.1.DuBois’s differences with Washington reflected contrasting life experiences of southern and northern Blacks.X. The Hallowed Halls of Ivy A.Colleges/universities sprouted after the Civil War, and colleges for women, such as Vassar, were gaining ground. 1. Also, colleges for both genders grew, especially in the Midwest, and Black colleges also were established, such as Howard University in Washington D.C., Atlanta University, and Hampton Institute in Virginia.B.Morrill Act of 1862 had provided a generous gr ant of the public lands to the states for support of education and was extended by the Hatch Act of 1887, which provided federal funds for the establishment of agricultural experiment stations in connection with the land-grant colleges.C.Private donations also went toward the establishment of colleges, including Cornell, Leland Stanford Junior, and the University of Chicago, which was funded by John D. Rockefeller. D.Johns Hopkins University maintained the nation’s first high-grade graduate school.XI. The March of the Mind A.Elective system of college was gaining popularity, took off after Dr. Charles W. Eliot became president of Harvard. B.Medical schools and science were prospering after the Civil War. 1. Discoveries by Louis Pasteur and Joseph Lister (antiseptics) improved medical science and health. 2. The brilliant but sickly William James helped establish the discipline of behavioral psychology, with his books Principles of Psychology (1890), The Will to Believe (1897), and Varieties of Religious Experience (1902).a. His greatest work was Pragmatism (1907), which preached what he believed in: pragmatism (everything has a useful purpose). XII. The Appeal of the Press A.Libraries such as the Library of Congress also opened across America, bringing literature into people’s homes. B.With the invention of the Linotype in 1885, the press more than kept pace with demand, but competition sparked a new brand of journalism called â€Å"yellow journalism,† in which newspapers reported on wild and fantastic stories that often were false or quite exaggerated: sex, scandal, and other human-interest stories.C.2 Journalists emerged: Joseph Pulitzer (New York World) & William Randolph Hearst (San Francisco Examiner) Strengthening of the Associated Press, which had been established in the 1840s, helped to offset some of the questionable journalism.XIII. Apostles of Reform A.Magazines like Harper’s, the Atlantic Monthly, and Scribner’s Mo nthly partially satisfied the public appetite for†¨good reading, but perhaps the most influential of all was the New York Nation, launched in 1865 by Edwin L. Godkin, a merciless critic. These were all liberal, reform-minded publications.B.Another enduring journalist-author was Henry George, who wrote Progress and Poverty, which undertook to solve the association of poverty with progress. 1. It was he who came up with the idea of the graduated income tax—the more you make, the greater percent you pay in taxes. C.Edward Bellamy published Looking Backward in 1888, in which he criticized the social injustices of the day and pictured a utopian government that had nationalized big business serving the public good.XIV. Postwar Writing A.After the war, Americans devoured â€Å"dime-novels† which†¨depicted the wild West and other romantic and adventurous settings. 1. The king of dime novelists was Harland F. Halsey, who made 650 of these novels. 2. General Lewis Wall ace wrote Ben Hur: A Tale of the Christ, which combated the ideas and beliefs of Darwinism and reaffirmed the traditional Christian faith. B.Horatio Alger was more popular, since his rags-to-riches books told that virtue, honesty, and industry were rewarded by success, wealth, and honor. His most notable book was titled Ragged Dick.C.Walt Whitman was one of the old writers who still remained active, publishing revisions of Leaves of Grass. D.Emily Dickinson was a famed hermit of a poet whose poems were published after her death. E.Other lesser poets included Sidney Lanier, who was oppressed by poverty and ill health. XVI. The New Morality A.Victoria Woodhull proclaimed free love, and together with her sister, Tennessee Claflin, wrote Woodhull and Claflin’s Weekly, which shocked readers with exposà ©s of affairs, etc. B.Anthony Comstock waged a lifelong war on the â€Å"immoral.† C.The â€Å"new morality† reflected sexual freedom in the increase of birth control , divorces, and frank discussion of sexual topics.XVII. Families and Women in the City A.Urban life was stressful on families, who were often separated, and everyone had to work, even children. 1. While on farms, more children meant more people to harvest and help, in the cities, more children meant more mouths to feed and a greater chance of poverty. B.1898, Charlotte Perkins Gilman published Women and Economics, a classic of feminist literature, in which she called for women to abandon their dependent status and contribute to the larger life of the community through productive involvement in the economy.1. She also advocated day-care centers and centralized nurseries and kitchens. C.Feminists also rallied toward suffrage, forming the National American Woman Suffrage Association in 1890, an organization led by Elizabeth Cady Stanton (who’d organized the first women’s rights convention in 1848 at Seneca Falls, NY) and Susan B. Anthony.D.By 1900, a new generation of wom en activists were present, led by Carrie Chapman Catt, who stressed the desirability of giving women the vote if they were to continue to discharge their traditional duties as homemakers in the increasingly public world of the city.1. The Wyoming Territory was the first to offer women unrestricted suffrage in 1869. 2. The General Federation of Women’s Clubs also encouraged women’s suffrage. E.Ida B. Wells rallied toward better treatment for Blacks as well and formed the National Association of Colored Women in 1896.XVIII. Prohibition of Alcohol and Social Progress A.Concern over the popularity (and dangers) of alcohol was also present, marked by the formation of the National Prohibition Party in 1869. 1. Other organizations like the Women’s Christian Temperance Union also rallied against alcohol, calling for a national prohibition of the beverage. a. Leaders included Frances E. Willard and Carrie A. Nation who literally wielded a hatchet and hacked up bars. 2. T he Anti-Saloon League was also formed in 1893. B.American Society for the Prevention of Cruelty to Animals was formed in 1866 to discourage the mistreatment of livestock, and the American Red Cross, formed by Clara Barton, a Civil War nurse, was formed in 1881.

Importance of Dignity in a Lesson Before Dying

Grant and Jefferson are on a journey. Though they have vastly different educational backgrounds, their commonality of being black men who have lost hope brings them together in the search for the meaning of their lives. In the 1940†³s small Cajun town of Bayonne, Louisiana, blacks may have legally been emancipated, but they were still enslaved by the antebellum myth of the place of black people in society. Customs established during the years of slavery negated the laws meant to give black people equal rights and the chains of tradition prevailed leaving both Grant and Jefferson trapped in mental slavery in their communities. The struggles of Grant and Jefferson share a common theme, man†s search for meaning. Grant has the advantage of a college education, and while that may have provided some enlightenment, he remains in the same crossroads as Jefferson. Grant sees that regardless of what he does, the black students he teaches continue in the same jobs, the same poverty and same slave-like positions as their ancestors. Grant has no hope of making a difference and sees his life as meaningless. Though Jefferson†s conflict is more primal, it is the same as Grant†s struggle. Jefferson is searching for the most basic identity, whether he is man or animal. It is this conflict of meaning and identity that bring Grant and Jefferson together. In this book, Ernest J. Gaines presents three views to determine manhood: law, education and religion. Jefferson has been convicted of a crime, and though he did not commit it, he is sentenced to death as a â€Å"hog† a word that denies any sense of worth or fragment of dignity he may have possessed in a world ruled by oppressive white bigots. Jefferson is at an even greater loss as he has no education and after the conviction he doubts that God can even exist in a world that would send an innocent man to his death. It is clear that Jefferson does not believe he has any value. † ‘I†m an old hog. Just an old hog they fattening up to kill for Christmas† † (83). Though Grant may have had some advantages compared with Jefferson, his position in life was not significantly better than Jefferson†s. Grant knows that if he had been the black man sitting in the courtroom, he too would have been convicted. In his powerful opening to the novel, Grant says, â€Å"I was not there yet I was there. No, I did not go to the trial, I did not hear the verdict, because I knew all the time what it would be† (1). Even his college education has not elevated his position in the eyes of the white society. When he was talking with white people, he was expected to act stupid and hide his education and assume the subservient role of a black. As in Grant†s visit to Mr. Guidry the first time. † ‘She doesn†t, huh?† Sam Guidry asked me. He emphasized doesn†t. I was supposed to have said don†t. I was being too smart† (48). Of law, education and religion, one had to empower Jefferson and Grant. The law was clearly outside their realm of influence. However, education opened the door for Jefferson and Grant to share dialogue and to explore who they were and how they could be empowered. It was religion, their search for a greater meaning and a higher power, which allowed them to begin to think not of what white men thought of them, but rather what God and what they thought of themselves. With this new way of thinking, they forged a bond and both began to understand the simple heroic act of resistance in defying the expectation of white society that they were members of a lesser race † ‘Do you know what a myth is, Jefferson?† I asked him. ‘A myth is an old lie that people believe in. White people believe that they are better than anyone else on earth-and that†s a myth. The last thing they ever want is to see a black man stand, and think and show that common humanity that is in us all. It would destroy their myth† † (192). Grant encouraged Jefferson to live beyond the stereotype white society had imposed on him. In doing that Grant began to see himself differently. He began to believe if this uneducated black man could become a hero to the black community then certainly he could return to Bayonne and help children believe in themselves. He gradually began to think that he also could escape the myth and help his students escape it with him. He could use Jefferson as a hero to encourage them. † I need you, I told him. I need you much more than you could ever need me. I need to know what to do with my life. I want to run away, but go where and do what? I†m no hero: I can just give something small, that†s all I have to offer. It is the only way we can chip away at the myth. You-you can be bigger than anyone you have ever met † (193). This new way of thinking which discounted the centuries old myth enabled Jefferson to believe that he was not a hog, that he indeed was a man, a man who would walk with dignity to his execution. Though this may seem as a minor triumph to many, to Jefferson it meant that the angry and demeaning words of the judge had no meaning. His ability to die with dignity not only gave him peace, but it made white men pause and show respect for the man labeled the hog. At the end the white, deputy, Paul says, † â€Å"I don†t know what you†re going to say when you go back in there. But tell them he was the bravest man in that room today. I†m a witness, Grant Wiggins. Tell them so.† ‘Maybe one day you will come back and tell them so.† ‘It would be an honor† † (256). This white man wanted to make the statement so it would be powerful and would be believed by the black children sitting inside the small schoolhouse. That a white man would say it would make it true in the eyes of the children. However difficult facing death may have been, it was also empowering to Jefferson. Jefferson believed that if he could walk with dignity to his death, he would not only make his grandmother proud, but that he would also be as a strong man by the black members of his community. His last quote before dying was † ‘ â€Å"Tell Nannan I walked.† ‘And straight he walked† † (254). The last words in Jefferson†s diary share his message of courage and dignity. â€Å"good by mr wigin tell them im strong tell them im a man† (234). Jefferson died with dignity and Grant returned to Bayonne believing he could make a difference. It is not clear that religion, a belief in God, made the difference for either of them. It is clear that as they struggled with the issue of a higher power, they did discover that the meaning of their lives was not attached to the white man†s beliefs and myths, but rather came from inside themselves. To the end, they both struggled with whether or not there was a God. As they end their journey together, Jefferson is at peace and becomes a hero in his community. Though Grant cannot be a hero, he does find his place and returns to the schoolhouse with new hope and a vision for making a difference, if not for himself, for his students. He doubts himself at times, but he gains determination for his students. â€Å"Yet they must believe. They must believe, if only to free the mind, if not the body. Only when the mind is free has the body a chance to be free. Yes, they must believe. They must believe. Because I know what it means to be a slave. I am a slave† (Gaines 251)

Sustainable architecture for sustainable future

Sustainable Architecture for a Sustainable Future Our environment today suffers from many issues. The most important one from a constructor's point of view would be the resources depletion problem. Freshwater resources are declining, the soil is loosing its fertility, and there is a crucial shortage in basic minerals such as zinc, copper, and phosphorus. These deficiencies would definitely lead to a slowdown in construction growth. According to Reran Named (2012) construction is the less sustainable business in the world because it uses around 50% of all non- renewable resources (8).Therefore, in order to be able to keep growing in construction, architects and contractors must change their approach, which would mean that they have to adopt a more CEO-friendly vision in terms of architecture; â€Å"Green building†. The term is now frequently used by newspapers, online articles, or even on TV, but what does it really mean? In Building Green in Pennsylvania, a green building is d escribed as â€Å"one whose construction and lifetime of operation assure the healthiest possible environment while representing the most efficient and least disruptive use of land, water, energy and resources†(l).An example of this type of buildings would be The Change Initiative (TIC) in Dublin, a flagship store where one can shop for green materials. The building is platinum certified by LED, a non-profit organization dedicated to promote green buildings worldwide. TIC produces 40% of its own energy requirement, the water is reused, and almost all materials used inside are submitted for recycling. After having been exposed to all of the positive impacts of sustainable architecture, one must surely consider green building as the definite future of construction.The first and main reason for using a Green strategy in construction would be to rooter the environment. Buildings and the Environment: A Statistical Summary shows that, in 2005, 38. 9% of the energy in the US is cons umed by constructions, with residential buildings consuming more than the half of this percentage. The study also concludes that the electricity consumption of commercial and residential buildings in the states was 72% of its total electricity consumption in 2006. (2).This massive electricity consumption meaner more energy consumption, which leads to more emissions by fossil fuels which are known for causing acid rain, smog, and many other environmental issues. Green buildings address these countless problems by making use of daylight and solar power that help reduce electricity consumption. Another green building strategy is rainwater recycling which help conserve potable water and increase the amount of saved water. The construction business has its share in causing pollution, but climate change would be the last idea to occur to one's mind as being a problem caused by construction.Brown, M. A. , & Southward, F. (2006) point out that greenhouse gas (Sighs) emission is one of the p rimary causes of climate change, and one of the least-cost approaches to reduce it is energy-efficient instruction (1). Buildings are responsible for 43% of the CA emission, and for an average of 8% of other Eggs (4). A sustainable building would address these emissions by integrating some of the latest technologies; Green buildings use advanced techniques such as reflective roof products, low-E coating for windows, using materials from demolished buildings, and natural heating and air-conditioning, and Brown, M.A. , & Southward, F (2006) assert that these ecological strategies can reduce energy consumption and Sighs emissions by 30 to 40% (12). Another reason or benefit of building green is because sustainable constructions have a positive influence on humans' health. Pollution is one of the main causes of sicknesses and diseases, since sustainable architecture tends to avoid the use of polluting materials, it indirectly contributes in making the human health better. From a general approach, Sings, A. , Seal, M. , Grady, S. C. And Korma, S. (2010) present a survey in which they ask people about their health before and after moving to a green building. The preliminary studies based on the surveys conducted show that green buildings have eventually improved health and well-being (p. 6). In addition, Cats G. 2013) believes in The costs and financial benefits of green buildings that improving the quality of the environment in which a person uses information positively affects his health by lowering stress and therefore leads to longer lives.Sustainable constructions take into account the occupants' health and restrain their use of materials that can harm it in any way, while taking advantage of natural resources (6). Productivity is also a factor influenced by green buildings. In Effects of green buildings on employee health and productivity, Sings, A. , Seal, M. , Grady, S. C. , and Korma, S. 2010) confirm â€Å"The improvement in perceived productivity were fa irly substantial and could result in an additional 38. 98 work hours per year for each occupant of a green building†(6).Green thinking pushes architects to include more daylight in order to save electricity, and to use self-heating/cooling systems that would work on solar power. In his report The costs and financial benefits of green buildings, G. Cats (2013) explains:† Increases in tenant control over ventilation, temperature and lighting each provide measured benefits from 0. 5% up to 34%, with average measured workforce productivity gains of 7. % with lighting control, 1. 8% with ventilation control, and 1. 2% with thermal control. Additionally, significant measured improvements have been found with increased daylight. (6) According to these statements assessed by professionals, it is clear that green buildings affect productivity rates in a positive way by making workers more comfortable and therefore enhancing their creativity and inventiveness. G. Cats (2013) stres ses in The costs and financial benefits of green buildings on the importance of the quality of benefits that workers receive in their workplace, which will eventually attract the best employees. Environmentally friendly design seems perfect to some, but others may consider its flaws. The most common concern about green buildings is the lack of information about how much it costs.Due to the use of many unknown techniques and strategies that are unheard of to build green, a misconception made its way through the minds of many that sustainable buildings cost much more than traditional ones. Cats G. (2003) states in Green building costs and financial benefits that the average cost of a green building is lower than what people believe (8). Not only do green buildings cost less than expected, but they pay back for themselves ever the years. Cats G. (2013) discusses that the financial advantages of green buildings are more important than traditional ones'.The financial benefits of green bu ildings come from water saving and re-using, less need for energy, therefore less costs. These savings are over than 10 times the additional cost of these buildings (8). In addition, the property value increases due to the fact that green buildings need less maintenance and economies energy. From an economic point of view, sustainable constructions positively affect sales rates; A study accomplished by HEDGEHOGS MAHONEY GROUP has found that â€Å"Skylights were found to be positively and significantly correlated to higher sales.All other things being equal, an average non-skylight store in the chain would likely have 40% higher sales with the addition of skylights, with a probable range between 31% and 49%. â€Å"(as cited in Green building benefits (Para 12)) . Nature has always been the human race's mentor since the earliest of ages. Michael Pawl, a modern environmental architect, made an important point in a lecture he gave at TED in 2010:†life could learn to make things ND do things the way nature does, we could achieve factor 10, factor 100, maybe even factor 1,000 savings in resource and energy use†.The world has been surviving for over 4 billion years. In order for the humanity to do the same, it's up to the architects to take action and encourage this project that can save what's left of our polluted planet. It's about time to stop violating our planet that has suffered enough of human greed which has caused many tragedies such as deforestation, green fields and pure water sources pollution, rise of sea levels, and many more. It's about time to tart thinking about the new generations, by building them sustainable constructions that would improve the inside and outside environment.Besides reducing gas emissions, conserving water, and reducing waste, building Green has its economic benefits: Money wasted for producing energy and water would now be spared, not to mention the increase in the value of the building, the high productivity rates, and the sales improvement.

About School Essay

I believe in school now in days the curriculum kills our crea? vity. Not the teachers. The teachers are only there to help teach the curriculum. Now in days you can’t write whatever you want any more or do whatever you want any more in school. There is no choice. Its either op? on â€Å"A† or op? on â€Å"B†. Kids growing up in this era will have no imagina? on because it’s all straight forward stu$. Teacher get mad at you if you doodle on your paper or step out of line in the hall way. See more: Satirical elements in the adventure of Huckleberry Finn essay Kids won’t want to be crea? ve because they won’t know what crea? ve is. I %nd that the curriculum is to worried on ge&ng the informa? on to the kids other than le&ng them %nd out ways to show the informa? on or talk about it. It’s just all wri? ng and wri? ng, no free choice anymore. In the poem it’s the same thing. The boy gets made fun of and hurt because he was trying to be crea? ve. No one can do their own stu$ anymore.

The Cask of Amontillado Research Paper Example | Topics and Well Written Essays - 1500 words

The Cask of Amontillado - Research Paper Example The story is about a love – hate relationship. In the story, the narrator is trying to portray the psychological complexities of these opposite emotion, emphasizing the way they enigmatically blend into each other. The story is about revenge, insult and death. Montresor loves himself and he cannot stand the insult by Fortunado; the self-love led Montresor to attempt murder. The death is ironic in the story as it is brought about by much desirable wine â€Å"Amontillado†. The wine enabled Montreso to entice Fortunado into death. Montreso persuades Fortunado into the dark recesses of the family catacombs and promises to offer a delicate wine. Here, the desire of wine led to the death of Fortunado.The title â€Å"The Cask of the Amontillado† of the story by Edgar Allan Poe has foreshadowing metaphor. The title of this grim story has an unusual ring to it. This is a strange title which we have not heard before. What does â€Å"Amontillado† literally mean? Actu ally, Amantillado is an alcoholic beverage something similar to Sherry. Only when people read the story they realize that it is a Spanish wine. Cask, by the way, is barrels in which wines are stored traditionally. Cask comes in many sizes. In the story, Montreso tells Fortunato, he has a â€Å"pipe of what passes for Amontillado†. In this context, â€Å"cask† also means â€Å"casket†. In the story, the Fortunado seeking a â€Å"cask of Amontillado† finds a â€Å"casket of death†.

Inventory Assignment Example | Topics and Well Written Essays - 250 words

Inventory - Assignment Example Both the goods and invoice were received in early 19X3, with the invoice being re ­corded at that time. (b) The above errors had an overall effect of overstating the balance of owner’s equity as at December 31, 19X2. In the first error, it is assumed that only the purchases journal was wrongly entered. The effect of understating cost is to an understatement of cost of goods sold, hence overstating the net income, which is part of owner’s equity. The ownership of goods purchased on F.O.B terms revert to the buyer immediately the seller delivers them to the port of delivery. It is therefore assumed that the goods were already on transit by the end of business on December 31, 19X2. Therefore the exclusion of this transaction had no effect on the cost of goods sold since it was neither included as purchases nor closing inventory. It will only affect the value of inventory in the balance sheet with no effect and accounts payable or cash. There is no effect on owner’s equity. Excluding $3,000 from the closing inventory in 19X1 means that the cost of goods sold was understated with the ending result being an overstatement of net income, hence owner’s equity. Since the amount was not included in 19X2, it means that sales revenue was recognized on these goods with no corresponding

The impact between organisation culture and the role of the manager Assignment

The impact between organisation culture and the role of the manager - Assignment Example nes ‘Corporate Culture’ as †The philosophy, values behavior, dress code etc that together constitute the unique style and policies of the Company..† In the words of Welford and Prescott, ‘Corporate Culture is â€Å"a set of shared values, beliefs and attitudes, held in common by the people of that Company.† So a reasonable dimension of Organizational Culture has emerged and we can understand that this merely refers to the mental makeup of persons governing the organization, those employed by the organization and those in business with the organization. Every organization is made up of both ‘formal’ as well as ‘informal’ dimensions. According to (Blau and Scott, 1962) it is simply not possible to know or understand the workings of an organisation without a sound understanding of its informal character.† According to a study made by Pettigrew â€Å"organizational cultures consist of cognitive systems explaining how people think, reason, and make decisions (Pettigrew, 1979) Some researchers argued that the concept of organizational culture emerged in part out of the dissatisfaction with the fundamental inadequacies in traditional methods of exploring the dynamics of organizations (Van Maanen, 1979; Evered and Louis, 1981). According to Welford & Prescott organization, Culture that is in existence stems form a variety of elements, like background of the organization, the social environment, the economy, educational levels of its employers and employees, language, ethnic practices, climatic conditions etc and these conditions govern the makeup of Culture that plays a role in how people in the organization are treated, what type of decisions are being taken, how the organization present itself and what message does it project to the outside world. Simply explained ‘Power Culture’ refers to those people who wield the highest power in the organization, in addition to how this power is used. This would provide the root for the culture that a